Brad Caldwell-Eyles

Managing Director - 1st City Group

Brad Caldwell-Eyles

Over the years, Brad Caldwell-Eyles has been bestowed many awards for his state-wide, national and international sales achievements. He has set many property sales records across the Eastern Suburbs and is a published property commentator and sales trainer. He is proud to be within the REB Online Top 100 Real Estate Agents in 2015. It is, however, the reams of testimonials provided by his many delighted clients of which Brad is most proud. Professional, respectful, communicative, understanding, tenacious and ultimately results-driven are all themes that consistently emanate from these client letters.

Born in northern NSW and attending country boarding school (Farrer), Brad has retained that rural charm that has resulted in his being regarded as one of the "nice guys" of Eastern Suburbs real estate. His move to St Andrew's College at Sydney University (to read Psychology, English Literature, Philosophy & Law) provided Brad with a broad foundation upon which he has built his supremely successful approach to the business of selling property. As Principal of 1ST CITY with his co-director Julian Hasemer, Brad strives to imbue into every component of the business and each member of the team those characteristics which have made Brad one of Sydney's most respected sales professionals. A vibrant and integral component of Brads operation is Cara Atchison who is across every facet of 1ST CITY and the needs of their valued clients. Brad specialises in representing all residential property within the regional triangle that extends between Potts Point, Watson's Bay and to Coogee (including Darling Point, Double Bay, Bellevue Hill, Rose Bay, Bondi & Vaucluse).

Brad is also well respected within the Real Estate community at large. He was invited to be the first local agent judge for the Cooley's Novice Auctioneering Competition for 2015, 2016 and 2017. As well as being part of the judging panel for the REINSW Excellence Awards for Residential Real Estate Sales Agent of 2018. Furthermore he is also a member of the Fairfax Industry Advisory Board who advise on key matters affecting NSW such as product decisions, marketing decisions & pricing decisions amongst other matters.

Approachable, informed, strategic and highly accomplished - Brad (ph 0414 246 625) or Cara (ph 0414 874 146) should be your first call to satisfy each of your property needs.

To read arrticles written by Brad:

CORPORATION DETAILS Bluey's Real Estate Pty Ltd; Licence No. 10032593


M - 0414 246 625
P - (02) 9326 1299
E -

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  • "Brad displayed a professional & positive attitude that I have never experienced with other agents. When time came for negotiations, I instinctively knew to leave the process to Brad. He kept us informed every step of the way, but went beyond the call of duty to achieve a result beyond our expectations. I personally know many agents in the Eastern suburbs but when it came to selling our own home we would only use Brad. In Brad you have guaranteed commitment and the best possible chance of selling your property." Martin Kass - Chaleyer St, Rose Bay
  • "Brad lives and breathes the business and his passion for real estate comes through loud and clear, as does his thorough knowledge of the area and the market. He is a consummate professional. I enthusiastically and wholeheartedly recommend Brad and the team and wouldn't hesitate to appoint them in the future." Leanne Pyne - Birriga Rd, Bellevue Hill
  • "Ultimately Brad clearly identified the interested parties and set about negotiations, achieving a price well beyond the level other agents had dared to suggest. We found Brad to be a professional of great integrity, enthusiasm, empathy and charm. Brad was always punctual, honest and straightforward in all our dealings with him. We can recommend Brad without hesitation and look forward to engaging his services in the future." Eric Chuang and Jeremy Taylor - Boronia Rd, Bellevue Hill
  • "We write to commend you on your professionalism relative to the sale of our Wentworth St, Point Piper apartment, from your initial visit and valuation through to the exchange of contracts. We were particularly impressed by your attention to detail in familiarising yourself with every feature of the property and your personal supervision of photography and editorials. The follow up of potential purchasers and the detailed forthright verbal and written reports were deeply appreciated. We would be pleased to recommend Brad to any prospective vendors." Beverley & Jack Walsh - Wentworth St, Point Piper
  • "A formal 'thank you' for the professional and calm manner in which you sold my Double Bay apartment. Thank you." Lola Crossingham - New South Head Rd, Double Bay
  • "The service, continuity and professionalism shown by yourself in our dealings exceeded our hopes and Marjorie and I would like to say thank you indeed for your meticulous attention." Bruce & Marjorie Moore - Darling Pt Rd, Darling Point
  • "Brad, I commend you on your service during the sale process and the manner in which you conducted the business. The eventual sale occurred at auction and I was extremely pleased with the result on the night. I found the service offered by you to be very professional." K.E. Potter - Queens Ave, Rushcutters Bay
  • Your professionalism, commitment, enthusiastic approach and continued communication throughout our marketing campaign have made the selling process for us absolutely effortless. We thank you on a record sale price and highest dollar per square metre achieved in our building. As a result of our successful business association we would be very happy to recommend your services and look forward to dealing with you again in the future." Jeff Stewart & Brad Roberts - Victoria St, Potts Point
  • “We found your personal honesty, integrity, courtesy, knowledge of the market, and general professionalism to be nothing short of exceptional. We have already recommended you to friends, and will continue to do so in the future. And we will not hesitate to come to you again when we next have a real estate problem that needs solving." Richard Button & Dagmar Pysik - New South Head Rd, Double Bay
  • "I found Brad to be the consummate professional, at all times punctual, patient and graceful under pressure with a good flair for the market. He has an engaging personality which combines well with excellent communications skills to ensure the best outcome for your property. I find Brad to be highly principled and would recommend him unhesitatingly." Carmen & Leo Rosenberg - Bennett St, Bondi
  • "Brad was open, honest and always looking out for our best interests. It is a comfort to know there are still caring individuals out there that are very sincere in their intentions and very good at their job. Thanks very much Brad!" Andrew Scarman & Tanya Applegate - Birriga Rd, Bellevue Hill
  • "I would just like to thank you for the way in which you handled the sale of our property. Your professionalism and detail to duty was absolutely first class. I would recommend your selling ability and focus to anyone interested in achieving a quick and satisfactory result." Bruce & Michele West - Wylde St, Potts Point
  • "Mr Caldwell-Eyles was careful to present all of the options available to us clearly and unambiguously, suggested a genuine sale price which reflected the true value of the property and, unlike other agents, did not pressure us into pursuing a strategy with which we felt uncomfortable. He explained contractual arrangements in a transparent manner, and maximised advertising opportunities without incurring excessive costs. I am delighted to say that we achieved an excellent outcome with the sale of the property, exceeding our 'best-price' expectations. I have no hesitation in recommending Mr Caldwell-Eyles and, should the opportunity arise, will certainly choose him as my agent in the future" Anne Plummer - Macleay St, Potts Point
  • "In no time at all, a business relationship transformed into a friendship. We achieved a higher financial result for the sale of our house, beyond our original expectations, and I believe that Brad had a lot to do with it. I have no hesitation whatsoever in recommending Brad to anyone wishing to sell their property and I would like to take this opportunity in wishing him the best of luck for the future." Zvica Ledder - Oceanview Ave, Vaucluse
  • "We have known Brad for three years during which time he has acted as agent for the sale of two properties, assisted in the purchase of another and given advice on the potential sales achievable on several development projects. In all dealings we have had with Brad we have found him to be the antithesis of the stereotypical Real Estate Agent for he is unfailingly courteous, considerate and patient; giving all necessary assistance and guidance whilst never making one feel pressured. He always has time to listen to any concern you may have and his honesty and trustworthiness are beyond reproach. We will certainly want Brad to act for us in any future real estate matter and have no hesitation in recommending him as a fine gentleman and a first rate professional in his chosen field of endeavour." Arnold van Rooijen - Carrington Ave, Bellevue Hill
  • "We understood that you were the vendor's agent, but it was an absolute joy & pleasure dealing with you...the ideal outcome was to ensure the satisfaction of the vendor, the buyer and the agent. I congratulate you - you achieved the trifecta admirably." Dr Herbert Sternberg - Bundarra Rd, Bellevue Hill
  • "Katie & I would like to thank you for your utmost professionalism during the whole process of purchasing our new property as well as the sale of our flat. Right throughout the process you have been very helpful and supportive, displaying honesty & integrity, whilst keeping us fully & promptly informed. We also thank you for making yourself available at all times, even after hours and on Sundays. We would have no hesitation in recommending you to our friends and family if and when they are considering buying or selling property. Please keep in touch." Larry & Katie Narunsky - Hardy St, North Bondi
  • "We were truly fortunate to have Brad as our agent. While most real estate agents are pushy, Brad is just the opposite. We found him to be not only consistently polite and friendly, he is rarity in the real estate business - he is sincere. We really appreciate the fact he was straight forward from the beginning to the end of the sale. Brad was professional and organised. He was also available and helpful at all times, and simply just a really likeable guy." Heidi Ahrens - Cnr Edward & Lucius St, Bondi Beach
  • "Thank you for the support before, during and after the sale of my sister's unit at Elizabeth Bay. It could have been a much more stressful time especially living in another state, but Brad you were very understanding and communicated either via phone or e-mail after each 'open for inspection', thus keeping me very well informed on how the campaign was going. I was delighted with the result and feel as though I have gained a friend and have recommended you to anyone who was willing to listen. Thank you again Brad." Julie Fithie - Holdsworth Ave, Elizabeth Bay
  • "I had first spoken to Brad 2 years ago when I was seeking some market advice. I had noticed that your team had sold a number of properties around my unit. When I contacted Brad he clearly had a very good knowledge of the block in which my unit was situated and of the surrounding area. Having inspected the unit, he gave me a realistic estimate of what it was likely to sell for. Within a couple of weeks, the property was sold at a price that I was very happy with. Brad kept me informed throughout the process and discussed several offers with me. He was always accessible and responded efficiently to requests. If I were to sell another property in the area, I would have no hesitation in choosing Brad to act as my agent." Helen Lee - Birriga Rd, Bellevue Hill
  • "Just a short note on behalf of myself and Elita to say thankyou for selling our unit. To sell a property as you did within a week and to get exactly the price I wanted is a credit to you and your office. I have found in any business knowing your product is half the job, the rest is customer service and integrity. It is obvious you possess all of these qualities. I would not hesitate to use your services again, and would be pleased to recommend you to anyone else considering selling their property." Jason Field - Birriga Rd, Bellevue Hill
  • "Brad guided us through our campaign with great enthusiasm & honesty. In his extremely professional approach to his work he was always friendly & helpful and gave us the right advice & very accurate evaluations and assessment of the market dynamics. I believe that Brad possesses both very high professional and interpersonal skills, which make him an outstanding personality in the real estate business. Certainly I would recommend him to anyone wanting to deal with any real estate matters." Stefan Laux - Lucius St, Bondi
  • ”I would like to thank you for facilitating the sale of our property in Rushcutters Bay. I am sure this was the result of your professionalism and extensive market knowledge, and I was particularly impressed by your tactful balance of dedication to both us as vendors and to the purchaser. I am very pleased that in selecting you, you more than met with my expectations of ethical behaviour. I would also like to thank you for keeping me calm through what was a potentially nerve-wracking experience. Owen & I wish you good health, success and happiness.” Marjorie & Owen Hasemer – Queens Ave, Rushcutters Bay